Decades of Excellence: Shaping FMCG Industry Trends

Established in 1980 as Fitzpatrick’s (B) Sdn Bhd, later rebranded to Ben Foods (B) Sdn Bhd in 1989, our pioneers have remained steadfast through these transitions. With over four decades of dedication, we proudly stand at the forefront of Brunei’s FMCG industry, pioneering innovative approaches in both retailing and wholesaling.

Since our inception, we have continually introduced new products and services, consistently setting high standards for quality and customer satisfaction. Our commitment to excellence and market leadership has earned us the trust of consumers and partners alike, solidifying our reputation as a trusted name in the industry.

Ben Foods (B) Sdn Bhd sells and distributes over 38 international brands in Brunei, including Abbott, Procter & Gamble, Unilever, Kellogg’s, and Pringles, with a workforce of over 700 employees.

Under Ben Foods, Supa Save operates as Brunei’s premier supermarket with 4 branches, known for high-quality groceries from the UK and Australia, including gourmet and organic products. Another prominent division is GNC, which offers clinically studied dietary supplements and vitamins. Additionally, our company is involved in the poultry industry through QAF Farms and Golden Chicks Abattoir, focusing on chicken farming and processing.

As one of the largest food-based companies in Brunei, Ben Foods operates a state-of-the-art warehouse with modern and frozen storage facilities to ensure product quality. Throughout the pandemic, Ben Foods maintained smooth operations through strategic alliances with overseas partners and strong leadership.